Solutions Campaigning Patterns
I put this small, very incomplete pattern language together to demonstrate what some of the patterns in a Solutions Campaign pattern language might look like.
Solutions Campaigns
- What are we trying to do?
- How do we choose a solution to promote?
- Campaigns are essentially marketing, so consider how you want to position your messages.
- Consider the people you are trying to engage and how your campaign treats them;
- How can we get the attention of our creators?
- Once we have people’s attention, how do we encourage them to take action.
- How can we best collaborate with each other within the organization and the broader movement?
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